// learn ai from zero  ·  no code  ·  12 minutes a day

We teach you AI by building it with you.

One small challenge a day, about 12 minutes each. In 30 days, AI is writing your reports, planning your week, and running things while you sleep — because you built it. No code. No tech background.

Join The 30-Day Challenge → Watch a free build
ClaudeOpenAIGeminiNotion the tools you'll learn
+ 9 more inside

Round 001 · doors open Aug 18–28 · founding price ends when doors close

Building with AI at the workbench
one challenge a day
~12 minutes
no code
no tech background
// chatting with ai is level one

Making AI do real work, not just chat.

I run businesses doing $12M+ a year — automotive, real estate, media — and AI is the engine behind all of them. I'm not a developer and I'm not a guru. I'm an operator who figured out what actually works, and I'm showing you the whole playbook.

You're not behind because you're not smart. Nobody ever handed you a starting point. This is the starting point.

Claude OpenAI Gemini Notion
Kaleb building at his desk
Round 001 · Founding price

The 30-Day Challenge.

Stop saving AI tips you never use. A real coach in your corner and one real challenge a day — an assistant that knows you, workflows for your job, systems for your life, your first agents. About 12 minutes a day. Every challenge ends with something working that's yours for life, and your Day 1 starts the moment you join.

See everything you get →

$197 founding · $297 from Round 002 · doors close Aug 28

One challenge a day ·twelve minutes· keep everything for life · One challenge a day ·twelve minutes· keep everything for life · One challenge a day ·twelve minutes· keep everything for life ·
// pick your next move

Start here.

01

The 30-Day Challenge

The flagship. 30 daily recorded challenges, the full vault of prompts and files, the community, the certificate. From zero to AI genuinely running parts of your work and life.

Join Round 001 →
02

The Free Build

Not sure yet? Watch one complete 12-minute build, free — and walk away with a working assistant either way. This is exactly what every day of the 30 feels like. First one goes out to the list.

Get it first →
03

The Letter

Twice a month: what actually changed in AI, one build worth stealing, zero hype. Written by an operator, not an algorithm. Free forever.

Subscribe free →
// the founding list

Get in before the doors open.

Round 001 opens Aug 18. The list gets the founding price lock, the first Free Build, and The Letter — free, twice a month, no hype.

// welcome to the lab

Keep learning with me.

Real builds from the businesses I run, posted daily. Follow along — and when you're ready to stop watching and start building, you know where the door is.

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Kaleb Webb