A real coach and one real challenge a day, about 12 minutes each. By Day 30 you have a personal assistant that knows you, real workflows for your job and your life, and your first agents — built with your own hands. Zero code. Zero tech background.
Join The 30-Day Challenge →Doors open Aug 18–28 · your Day 1 starts the moment you join
That's not a you problem. AI content is either hype or jargon — nothing meets you at zero with respect. So here's the deal: no theory days, no 3-hour lessons, no "what is a neural network." Every single day you build one working thing and keep it.
I run businesses doing $12M+ a year — automotive, real estate, media — and AI is the engine. Lead gen, content, ops, sales: wired in everywhere. I'm not a developer and I'm not selling a dream. Every build in this program is something I actually use.
Here's the part you need to hear: I'm not special at this. I started where you are — saving tips, feeling behind. The difference was somebody showing me the starting point. That's what the next 30 days are.
A short pre-module unlocks instantly: install the tools, activate your AI plan, get your accounts ready. So Day 1 is pure payoff, not tech support.
30 recorded build-along challenges, ~12 minutes each — every day ends with one working build. Never theory-only.
Every prompt, file, and checklist from every lesson — 90+ items, import and go, yours for life.
The Round 001 community. I'm in it every single day of your 30 — questions get answered, wins get seen.
8 pre-built agents for everyday professionals — inbox triage, meeting prep, research briefs, a second opinion. Install on Day 1, customize as you learn.
Prompt & workflow packs tuned to your role — sales, teaching, healthcare admin, operations, HR, and more.
Round 001 only: the actual AI systems from the businesses I run. Not theory — my working files.
Finish all 30 days and get the brand-designed Webb Labs certificate — plus your name in the finishers post.
All lessons, the vault, the community content. Forever. Come back and rebuild anytime.
$297 from Round 002 onward.
Locked for the first 500 founding members. This price never returns.
At $197, it pays for itself the first time AI hands you back an afternoon.
Lock in founding price →doors close Aug 28 · then a waitlist for Round 002
Complete all 30 challenges and post your builds along the way. If AI still isn't doing real work for you, email us within 2 days of finishing your 30 days — full refund, every dollar. Doers are protected. Tourists, this isn't for you.
You'll need a computer and one paid AI plan (~$20/mo). If you want AI to magically fix your life while you watch from your phone — this isn't for you.
The moment you join. Doors are open Aug 18–28 — buy today, do Setup Night tonight, and your Day 1 build unlocks tomorrow morning. A new build unlocks every day for 30 days.
Life happens. Every lesson is recorded, you have lifetime access, and the vault means you can catch up in one sitting. The rhythm that gets you through all 30 is the right rhythm.
No — every lesson is recorded so you're never stuck on someone else's schedule. I'm in the community every day, which is better than a webinar you'd miss anyway.
You're exactly who this is built for. No code, no jargon, nothing assumed. If you can type a message, you can do Day 1.
Then you'll move faster — and the back half (workflows, systems, agents) is where most "I use ChatGPT sometimes" people have never been. The challenges scale with you: same build, deeper customization.
Everything's in one private hub — every lesson, every vault file, and the community, in one place. Pay, get your invite by email, log in, and Setup Night is waiting for you.
No income promises here — anyone selling you those is lying. This is about capability: hours back, better output, real systems. There is a side-hustle build in Week 4, but the point is that you become the person who can build whatever comes next.
That's the center of it. You'll audit your own role, find the repeated tasks, and build AI workflows around them — reports, email, meetings, research. Most members feel it in Week 2.
Absolutely — the builds apply directly to operations, content, and customer work, and the founding bonus is literally my own business systems. It's written so anyone who works can use it; if you run the place, you'll just deploy it faster.
Yes — email [email protected] and we'll set your team up together.
Plan on one paid AI subscription (~$20/mo) while you build. Everything else we use has a free tier that's plenty for the 30 days.
Yes — but the $197 founding price won't survive it. Round 002 opens at $297, and founding never returns. If you're on the fence, this is the round to jump on.
Finish all 30 builds and yes — the brand-designed Webb Labs certificate, plus your name in the Round 001 finishers post.
Action-based and simple. Three conditions: complete all 30 challenges, post your builds in the community along the way, and email [email protected] within 2 days of finishing your Day 30. Do those and if AI isn't doing real work for you, you get every dollar back. No hoops beyond actually doing the thing you bought.
Thirty days from now you can still be scrolling — or AI can be doing real work for you, because you built it yourself, twelve minutes at a time.
Join The 30-Day Challenge · $197 →founding price · first 500 · never returns
Drop your email and you'll get first crack when doors open — with the $197 founding price locked for the first 500. Until then: The Letter and the first Free Build, free.
when doors open, this section becomes the checkout button