Round 001
// the 30-day challenge · founding round

In 30 days, AI is actually working for you.

A real coach and one real challenge a day, about 12 minutes each. By Day 30 you have a personal assistant that knows you, real workflows for your job and your life, and your first agents — built with your own hands. Zero code. Zero tech background.

Join The 30-Day Challenge →

Doors open Aug 18–28 · your Day 1 starts the moment you join

Building with AI, anywhere
30 daysone challenge per day
~12 minper lesson, recorded
90+ itemsprompts · files · checklists
Kaleb dailyin the community
Lifetimeyours to keep
// the gap this closes

You've saved a hundred AI tips.
You've built nothing.

That's not a you problem. AI content is either hype or jargon — nothing meets you at zero with respect. So here's the deal: no theory days, no 3-hour lessons, no "what is a neural network." Every single day you build one working thing and keep it.

Claude OpenAI Gemini Notion

✕ How courses do it

Hours of foundation videos before you're allowed to touch anything. Watch now, build "later." Later never comes.

✓ How the 30-Day Challenge works

Day 1's challenge ships a working build in ~12 minutes. Foundations get taught inside the challenges — you learn it because you just used it.
Kaleb Webb
// who's coaching

Hey, I'm Kaleb.

I run businesses doing $12M+ a year — automotive, real estate, media — and AI is the engine. Lead gen, content, ops, sales: wired in everywhere. I'm not a developer and I'm not selling a dream. Every build in this program is something I actually use.

Here's the part you need to hear: I'm not special at this. I started where you are — saving tips, feeling behind. The difference was somebody showing me the starting point. That's what the next 30 days are.

// the package

What the 30 days look like.

00
The moment you join · Setup Night

Get set up right, tonight.

A short pre-module unlocks instantly: install the tools, activate your AI plan, get your accounts ready. So Day 1 is pure payoff, not tech support.

You'll leave with: everything installed and ready to build.
01
Days 1–5 · First Wins Week

AI that knows you, by Friday.

  • Day 1 — Your AI, set up right. First real build in ~12 minutes: your Personal Playbook, so every answer is about you.
  • Day 2 — Talk to it like a pro. The one asking pattern that matters + 10 starter prompts for your actual job.
  • Day 3 — Give it a memory. A second brain loaded with your real documents.
  • Day 4 — Your first workflow. Turn a 45-minute weekly task into 5 minutes.
  • Day 5 — Your first agent. Something that acts, not just answers.
By Day 5 elsewhere: hours of videos watched. By Day 5 here: five working builds and AI that knows your job, your goals, your voice.
02
Days 6–26 · Work · Life · Creation

One system at a time: your job, your home, your ideas.

  • The Work Week — email triage, meeting notes → action items, a research analyst, reports that write themselves in your voice.
  • The Life Week — meals, money, trips, family logistics, a personal tutor: your own chief of staff.
  • The Creation Week — build a real website by typing, images and design, voice and audio, a content engine, ship something real.
03
Days 27–30 · The Agent Days

AI that runs without you.

  • Your first real agents, automation that runs while you sleep, your builds wired together into one system.
  • Day 30 capstone: your Personal AI Operating System — plus your Webb Labs certificate and a place in the finishers post.
// everything you get

The stack.

Core

The 30 Daily Challenges

30 recorded build-along challenges, ~12 minutes each — every day ends with one working build. Never theory-only.

Core

The Vault

Every prompt, file, and checklist from every lesson — 90+ items, import and go, yours for life.

Core

The Lab Floor

The Round 001 community. I'm in it every single day of your 30 — questions get answered, wins get seen.

Included

The Starter Shelf

8 pre-built agents for everyday professionals — inbox triage, meeting prep, research briefs, a second opinion. Install on Day 1, customize as you learn.

Included

Profession Packs

Prompt & workflow packs tuned to your role — sales, teaching, healthcare admin, operations, HR, and more.

Founding bonus

The Operator Files

Round 001 only: the actual AI systems from the businesses I run. Not theory — my working files.

Included

The Certificate

Finish all 30 days and get the brand-designed Webb Labs certificate — plus your name in the finishers post.

Included

Lifetime access

All lessons, the vault, the community content. Forever. Come back and rebuild anytime.

// round 001 · founding price

One price. Everything. For life.

  • 30 daily challenges + the full vault
  • Starter Shelf agents + your Profession Pack
  • The Operator Files (founding bonus)
  • Community with Kaleb in it daily
  • Certificate + lifetime access
Pay once · founding price
$197

$297 from Round 002 onward.

Locked for the first 500 founding members. This price never returns.

At $197, it pays for itself the first time AI hands you back an afternoon.

Lock in founding price →

doors close Aug 28 · then a waitlist for Round 002

// real people · real builds

What happens when you stop saving tips and start building.

member win screenshot · lands here after round 001
member win screenshot · lands here after round 001
// the guarantee

Do the 30 days. If it didn't work, you don't pay.

Complete all 30 challenges and post your builds along the way. If AI still isn't doing real work for you, email us within 2 days of finishing your 30 days — full refund, every dollar. Doers are protected. Tourists, this isn't for you.

Read this before you join.

You'll need a computer and one paid AI plan (~$20/mo). If you want AI to magically fix your life while you watch from your phone — this isn't for you.

// this is for you if

  • You've seen AI everywhere, tried it twice, and built nothing yet
  • You have a job, a life, maybe a side thing — and want hours back
  • You can give it ~12 focused minutes a day
  • You want to build it yourself, not have it done for you
  • // this is not for you if

  • You want a get-rich-quick prompt
  • You want to watch videos and never implement
  • You won't use a computer for hands-on builds
  • You're not willing to put in the reps
  • Questions, answered.

    When does it start?

    The moment you join. Doors are open Aug 18–28 — buy today, do Setup Night tonight, and your Day 1 build unlocks tomorrow morning. A new build unlocks every day for 30 days.

    What if I can't build every day?

    Life happens. Every lesson is recorded, you have lifetime access, and the vault means you can catch up in one sitting. The rhythm that gets you through all 30 is the right rhythm.

    Is anything live?

    No — every lesson is recorded so you're never stuck on someone else's schedule. I'm in the community every day, which is better than a webinar you'd miss anyway.

    I'm not a tech person. Really — not at all.

    You're exactly who this is built for. No code, no jargon, nothing assumed. If you can type a message, you can do Day 1.

    What if I already use AI a bit?

    Then you'll move faster — and the back half (workflows, systems, agents) is where most "I use ChatGPT sometimes" people have never been. The challenges scale with you: same build, deeper customization.

    Where does everything live? How do I get access?

    Everything's in one private hub — every lesson, every vault file, and the community, in one place. Pay, get your invite by email, log in, and Setup Night is waiting for you.

    Is this about making money with AI?

    No income promises here — anyone selling you those is lying. This is about capability: hours back, better output, real systems. There is a side-hustle build in Week 4, but the point is that you become the person who can build whatever comes next.

    Will this help me at my job?

    That's the center of it. You'll audit your own role, find the repeated tasks, and build AI workflows around them — reports, email, meetings, research. Most members feel it in Week 2.

    I run a business — is this for me?

    Absolutely — the builds apply directly to operations, content, and customer work, and the founding bonus is literally my own business systems. It's written so anyone who works can use it; if you run the place, you'll just deploy it faster.

    Can I bring my team?

    Yes — email [email protected] and we'll set your team up together.

    What does it cost to run the tools?

    Plan on one paid AI subscription (~$20/mo) while you build. Everything else we use has a free tier that's plenty for the 30 days.

    Will there be another round?

    Yes — but the $197 founding price won't survive it. Round 002 opens at $297, and founding never returns. If you're on the fence, this is the round to jump on.

    Do I get a certificate?

    Finish all 30 builds and yes — the brand-designed Webb Labs certificate, plus your name in the Round 001 finishers post.

    What's the refund policy?

    Action-based and simple. Three conditions: complete all 30 challenges, post your builds in the community along the way, and email [email protected] within 2 days of finishing your Day 30. Do those and if AI isn't doing real work for you, you get every dollar back. No hoops beyond actually doing the thing you bought.

    // round 001 closes aug 28

    Keep saving tips.
    Or start building.

    Thirty days from now you can still be scrolling — or AI can be doing real work for you, because you built it yourself, twelve minutes at a time.

    Join The 30-Day Challenge · $197 →

    founding price · first 500 · never returns

    // round 001 · doors open aug 18

    Doors open Aug 18. The founding list goes first.

    Drop your email and you'll get first crack when doors open — with the $197 founding price locked for the first 500. Until then: The Letter and the first Free Build, free.

    when doors open, this section becomes the checkout button